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Adweek Features Isakson on Design


This week, a blog post written by Paul Isakson, space150’s senior strategic planner, was featured on Adweek’s Daily IQ. In his blog, Isakson elaborates on the idea that the future of advertising is design.

Isakson notes that design is well-suited for this role, in part due to its emphasis on utility: “Design sees a problem someone has with something they’re using and works to solve it. By making things better or easier or more useful, etc., you create your own advertising.” On that level, design’s effect is subtle, yet assertive: “Design doesn’t talk. Design, well, it just does.”

Read more of Isakson’s thoughts in his blog post, The Future of Advertising Is Design.