The Future Waits For No One.

Join us in the optimal website experience. Upgrade your browser now and enjoy the full spectrum space150.com has to offer.

  • Internet Explorer 9
  • Mozilla Firefox
  • Google Chrome
  • Apple Safari

Best Buy wins 2.7M hits on movie trailer/Web site synergy

Published

space150 was featured in a Friday, Mar. 4 Business Journal article for its Pump Up the Movie website (www.pumpupthemovie.com), part of a Best Buy movie theater/online promotion to encourage moviegoers to turn off their cellphones during movies.

The article describes how space150 helped catapult Best Buy’s in-theater advertising by creating a website that extends the humor of the retailer’s imaginary movie trailer. “We thought without a huge broadcast or print ad [directing people to the site] it would only go so far,” said William Jurewicz, space150 CEO and creative director. With an interactive game, video clips and downloadable ringtones, space150 created a media-rich website that attracted more than 2.7 million visitors in only three months.

Viral marketing and on-screen advertisements made www.pumpupthemovie.com a huge success — hosting the most visitors of any site space150 created in 2004.

h1. Read the article: