Double Win for space150 and Dairy Queen at OMMA Awards
space150 awarded in Online Advertising Creativity and Integrated Online Campaign
space150 left the OMMA Awards in New York City on Monday with a sweet taste in our mouths – thanks to big wins for International Dairy Queen. The agency won in the Online Advertising Creativity and Integrated Online Campaign categories for their work introducing the DQ Mini Blizzard treat.
“This is sweet,” says Nicole Newville, vice president brand and media strategy, space150. “We’re lucky to have a creative team that brings media to the table during concepting so our creative concept and real world execution integrate seamlessly. True integration is always a challenge in our industry but when it works well it can deliver amazing brand results for clients.”
space150’s work involved the celebration of everything mini. The agency created a squad of do-gooders known as the Mini Blizzard Treatsmen, a task force traveling the country in a new Mini Cooper Countryman giving mini treatments to people everywhere. The treatments were captured on video and seeded on YouTube, Facebook and dq.com as inspiration to encourage Blizzard lovers to treat friends and family, post their own videos and win a Mini Cooper Countryman. Results were massive, with the initial promotional video trending on YouTube for five consecutive days, gaining more than a million views. Since the campaign launched DQ has received 1.6 million social media mentions and 115,000 new Blizzard Fan Club members.
Newville picked up the awards at the OMMA awards ceremony, which each year recognizes the best in online creativity in 70 different categories.