The Future Waits For No One.

Join us in the optimal website experience. Upgrade your browser now and enjoy the full spectrum has to offer.

  • Internet Explorer 9
  • Mozilla Firefox
  • Google Chrome
  • Apple Safari

Hook’s Slappy Reading: October 1


Space on the screen is just that: on the screen. Not in it. Not of it. Design tools are mere control mechanisms perpetuating the illusion that Internet space is made up of pages, of words, of flat screens. Why is it that design thinking remains so brainwashed by this notion? The world of the Internet is its own peculiar galaxy, with its own constellations of information, its own orbits of content. And it is by no means flat.

Jessica Helfand

“Dematerialization of Screen Space,” Screen: Essays on Graphic Design, New Media, and Visual Culture, pg. 37