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Hook’s Slappy Reading: October 22


You are the content of any extension of yourself, whether it be pin or pen, pencil or sword, be it palace or page, song or dance or speech… The meaning of all these is the experience of using these extensions of yourself. Meaning is not “content” but an active relationship.

Marshall McLuhan, “A McLuhan Sourcebook: Key Quotations from the Writings of Marshall McLuhan,” Essential McLuhan, 280.