Research and Development Game Gains Major Exposure
space150’s newest research and development idea, www.pissonaleprechaun.com, is a perfect example of how online content can be augmented in order to reach extremely large audiences and benefit our client’s creative efforts online.
Because of search engine optimization efforts, the game was able to reach thousands of people that normal viral activity may not have gained. Between the dates of March 12 – 21, the game was played nearly 800,000 times.
space150 achieved these results through our network of game distribution partners, complemented by targeted community seeding. Specifically, we release PR information about the creative idea to both news search engines and via RSS through various distribution channels. We also tap into these community sites both as posts and as paid placements on homepages, etc.
Community sites also drive traffic to the game. Commenting on Digg is just another way to refer traffic to the site. As people talk about the POL site online, the amount of traffic increases exponentially by the hour.
The Piss On A Leprechaun game was mentioned on 414 websites and 3 radio stations. It was played in 145 countries and all 50 states. Not bad exposure from just a little extra push from paid and organic search. This is just one of the many ways we help our clients gain measurable results.