space150 centralizes Timberwolves and Lynx brands online
Minneapolis, MN — June 3, 2004 — Expanding their relationship, digital marketing agency space150 and the Minnesota Timberwolves and Lynx Organization have launched the much-anticipated upgrade of www.lynxbasketball.com.
The launch coincides with the end of the Timberwolves season and the beginning of the Lynx season, creating a 12-month relationship with Minnesota basketball fans. The website brings the excitement of Lynx basketball online in a streaming flash player that dominates its front page.
The upgrade features a new system for revenue generation through a central “marquee” that showcases exclusive content and key Lynx sponsors. A large step in bringing this type of online content to the WNBA, www.lynxbasketball.com is expected share the same success as its NBA counterpart.
“We collaborated with space150 to create an integrated digital strategy with both of our teams,” said Ted Johnson, Timberwolves and Lynx Director of Communications. “We wanted to build off of the success of Timberwolves.com, centralizing our brands on the web.”
After space150’s launch of www.timberwolves.com, the website has seen resounding success. In only 10 weeks there has been a 150% increase in visits. Click-through rates with homepage sponsors have gone from an average 2,000 a month last year to 16,500 per month since the launch.