space150 Extends the J. Crew Brand with New Product
LOS ANGELES – Digital agency space150 designed and launched two new, exclusive holiday candles for J. Crew retail. The hand-poured candles, FIREWOOD and CURRANT, retail for $28 and are available at the top 50 J. Crew stores as well as through their print catalog.
J. Crew worked hand-in-hand with space150 to develop these products. The black cube packaging mirrors design elements of J. Crew’s print catalog and website. The candles feature custom-made home fragrances—each one carefully designed to create a subtle yet inviting atmosphere and housed in a keepsake glass container. The hand-poured candles are made from clean-burning soy wax with an environmentally friendly, lead-free wick, and have a remarkable 60-plus hours of burn time.
space150 is better known for their work in the digital space. The agency has developed web, mobile, and social media marketing campaigns for several fortune 500 companies, including Dairy Queen and American Express. J. Crew’s candles are one of several recent projects for which the agency has taken their digital smarts offline.
“We’re excited to extend a digital marketing platform into physical products,” said Billy Jurewicz, CEO of space150. “Our philosophy is to integrate marketing platforms beyond a website or a catalog. Extending the J. Crew brand into a simple physical product such as a candle is a great step for space150 and J. Crew.”
space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment, and others. Please visit space150.com for more information.