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space150 Launches Mobile Division to Guide Brands in Growing Wireless Industry

Published

Team to connect creative and technology to change the way mobile advertisers reach consumers

Minneapolis, MN and New York, NY – June 11, 2008 – space150, an independent digital creative agency based in Minneapolis with offices in New York and Los Angeles, announced today the launch of its new mobile division within the company. Led by CEO and Creative Director Billy Jurewicz, with support from former Sprint PSC President and CMO, Chuck Levine, the mobile division was formed to take advantage of space150’s experience connecting brands and consumers.

“Consumers’ tactical and emotional connection with their mobile device provides for a wide range of creative potential,” said John Grudnowski, Vice President of Modern Media at space150. “Device technology, the cost for data packages, and browser functionality has limited potential and has been a barrier to brand participation. As competition and consumer demand force the development of new devices, forward thinking companies will create a new concept of social connectedness. We believe in this progression and are investing in bringing the best mobile practices to our clients and, in turn, giving the consumer the best mobile experience.”

space150 will develop mobile campaigns by combining digital strategy, media, creative and technology. The creative and tech teams will work in tandem to deliver the client’s message to consumers. All components of mobile marketing will be done in-house, including any unique application development.

Another function of the team will be to educate clients on the changing dynamics of mobile advertising, and technical development. space150 will host client workshops in Minneapolis and New York, bringing together industry and branding experts to focus on layering mobile advertising alongside development to optimize mobile campaigns and more effectively reach core audiences.

“Mobile advertising is inherently different from other forms of digital marketing, like search or online display,” said Levine. “Technology and media move so quickly it naturally creates a void in up to the minute CMO and VP understanding on potential and investments required to gain traction. Most know it will impact their business, but don’t necessarily know where to turn, or how to measure impact. The goal is to create opportunity for those individuals to gain this understanding.”

The mobile division will offer services such as: creative design and campaign development, digital brand strategy, application development and media planning and integration. According to Jupiter Research, mobile marketing is expected to grow to $2.2b by 2012.

For more information on space150 mobile workshops, please send email requests to mobile@space150.com

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About space150

space150 (www.space150.com) guides forward thinking brands through the complex digital evolution to ensure emotional connection and prosperity. It is a hybrid of a modern agency and a software company that commits to its clients needs through big ideas blended with great technology, finding innovative creative inspiration from new and emerging technologies. Founded in 2000, space150 embraces the philosophy of evolution by upgrading every part of their identity, from the website to business cards every 150 days. Headquartered in Minneapolis with offices in New York and Los Angeles space150 is able to service clients such as American Express, Discovery Communications, International Dairy Queen, and United Health Care.

Media Relations Contacts

space150

Sam Fletcher | CJP Communications

(212) 279.3115 ext 248

sfletcher@cjpcom.com