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space150 Launches Site for Premier North American Mountain Bike Manufacturer


Minneapolis, MN — February 9, 2004 — Digital marketing agency space150 today announced the launch of The site launch strengthens Ellsworth’s online brand, inviting visitors and Ellsworth Handcrafted Bicycle enthusiasts into the “State of Ellsworthia”. In addition, the upgraded site provides the 10-year-old manufacturer with a wholly customized e-commerce system driving consumer traffic and sales to Ellsworth pro dealers across North America.

The brand upgrade, Ellsworth’s first since partnering with space150 this past summer, infuses power and belonging into Ellsworth’s online brand. Copywriting such as “Our Population is Growing” and vivid photography connect riders with Ellsworth’s core and strengthen the feeling of community.

“Our goal is to completely submerge riders as well as dealers in the Ellsworthian brand” said William J. Jurewicz, space150 CEO and Creative Director. “Owning an Ellsworth is like owning a Lamborghini; it’s a premier brand. Strengthening [the] consumers’ and dealers’ connection to each other is essential to Ellsworth’s long-term success.”

Driving traffic to Ellsworth’s pro dealerships, space150 integrated a customized purchasing system that funnels online customer orders directly to pro dealers. Online customers are prompted to enter their zip code and select a local Ellsworth dealer prior to purchase. Dealers are notified via email and can then access order information and control all credit-card transactions through a secure online portal, just as if the customer were in the dealership. In addition, the system allows dealers to order new frame packages directly through Ellsworth Handcrafted Bicycles.

Ellsworth Handcrafted Bicycles designs and manufactures the world’s most efficient full-suspension bike frames. Ellsworth’s patented 4-bar linkage rear suspension is the world’s only scientifically proven system to provide 100% pedal efficiency. For more information on Ellsworth’s technology and to view the complete line of Ellsworth Bicycles, visit