space150 Makes Waves and Brings Home EFFIE Gold
Facebook Campaign for Discover Boating Reels In Honors at 43rd Annual Effies
MINNEAPOLIS, June 10, 2011 – Digital communications agency space150 made waves at the 43rd annual Effie awards, bringing home gold for a social media campaign conceived and developed for Discover Boating, the recreational boating industry’s awareness program. The campaign, Making Waves, won in the Best Small Budget category and was awarded top honors for overall effectiveness.
“We’re thrilled,” says Marcus Fischer, president, space150. “This is major recognition for the role digital communications and social media now play in driving tangible and impressive business results for all kinds of clients and their brands.”
Employing a modest budget, Making Waves was developed to let water sports enthusiasts experience the fun of owning a boat and to build leads for potential purchase. In the first month alone Making Waves generated 100,000 active users; 17,000 customer leads, a third of whom requested information on boat ownership; 3,000 hours of active engagement; and more than 25,000 new Facebook “Likes.” Overall, the game increased Discover Boating’s Facebook fans from 7,000 to 39,000 and attracted more than 500,000 minutes of game play. To date, the program has generated more than ten times the leads from the previous year.
“We chose space150 as our digital partner because they’re committed to providing more than just good looking creative,” says Carl Blackwell, chief marketing officer, Discover Boating. “space150 understands the entire digital and social space, as well as media strategies to optimize a small budget to deliver impressive results.”
The Making Waves game was designed and developed to be integrated into Facebook. Players choose from a selection of boat types, colors and in different modes of the game get to speed between buoys with a water-skier in tow; navigate the shoreline to pickup and drop off family members; or go fishing. To build the perfect environment for the Making Waves game, space150’s team of creatives and developers went to work building a scaled model complete with water, shoreline, trees and other miniature details. The model was then photographed under different lighting conditions to capture times of day, movement of the sun over the water and weather conditions for game play.
See the winning work and game here: http://www.facebook.com/#!/discoverboating?sk=app_133277536687395
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About space150 (www.space150.com)
Founded ten years ago this year by digital visionary Billy Jurewicz, space150 continues to stay at the forefront of every major and nuanced change in the digital communications space. From the early days of designing stellar, design-led websites for clients to today’s fully integrated blend of creative art and in-house technological product development, space150 now works closely with category leaders in everything from fashion and retail to finance. The firm employs 125 staff across all creative, account-management, design and development functions and has offices in New York, Minneapolis and Los Angeles.
About Discover Boating (www.discoverboating.com)
Discover Boating is a national awareness campaign developed by the U.S. recreational boating industry and managed by the National Marine Manufacturers Association. Discover Boating programs focus on improving the boating experience and building interest in recreational boating by providing a resource for Americans to explore the benefits, affordability and accessibility of the boating lifestyle. To learn more, visit DiscoverBoating.com.