space150 Named Digital Agency of Record for Imation, Memorex and Xtrememac Brands
FOR IMMEDIATE RELEASE
Director, Corporate Communications
SPACE150 NAMED DIGITAL AGENCY OF RECORD FOR
IMATION, MEMOREX AND XTREMEMAC BRANDS
Relationship fuels Imation’s digital marketing strategy
MINNEAPOLIS – April 30, 2009 – space150 today announced that it has been named digital agency of record for Imation’s (NYSE: IMN) Imation, Memorex and XtremeMac brands. In addition to supporting the ongoing redevelopment of imation.com, the space150 relationship will continue to advance Imation’s digital, multiple-brand strategy through Web site enrichment and deployment work, analytics and reporting, online promotional support and social media efforts.
“The Web plays such an integral part in creating and sustaining consumer engagement and telling our unique brand story,” says Jeff Meredith, general manager, Imation global consumer brands. “We value space150’s technical and creative expertise and understanding of our brand philosophy. We are confident they will help us expand and improve our existing Web marketing efforts.”
“We are thrilled to have the opportunity to work with such powerful brands as Imation, Memorex and XtremeMac,” says Marcus Fischer, space150 president. “space150 is uniquely positioned, both with global experience and cutting-edge in-house expertise, to handle the full scope of Imation’s digital marketing initiatives. We look forward to strategically extending the company’s multiple brand connection to consumers.”
About Imation Corp.
Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Imation’s world-class portfolio of digital storage products, audio and video electronic and accessories reaches customers through a powerful global distribution network. The company’s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, “Is it live or is it Memorex?” and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands.
Imation, the Imation logo, Memorex, the Memorex logo, ‘Is it live or is it Memorex?’ and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation.
space150 is a digital agency based in Minneapolis, with offices in New York and Los Angeles. Founded in March 2000, space150 builds digital relationships for many top brands, including American Express, Dairy Queen, Imation Corp., Starz Entertainment and others. Please visit space150.com for information.