space150 Named Midwest Small Agency of the Year, 2011
space150 has been named Midwest Small Agency of the Year at the Ad Age Small Agency Conference and Awards in Denver, Co. The award follows a year that has seen space150 unveil show-stopping interactive digital creative in Times Square for Forever 21, 77kids and Quiksilver/Roxy as well as One Show pencil wins and a Gold EFFIE for Discover Boating.
“Size doesn’t matter,” says Billy Jurewicz, founder and chairman, space150. “What you do, does. When I started this firm more than ten years ago we were building websites before broadband even existed. Now our work includes augmented reality, mobile solutions and social platforms. But it’s also still about connecting clients’ brands with their customers in entertaining and highly successful ways.”
Recognized for outstanding creative, business strategy and agency culture, space150 is a champion of what the firm describes as “the new digital” – immersive, creative and engaging digital experiences between brands and consumers or users.
space150’s work includes an interactive digital billboard in Times Square for youth fashion leader Forever 21 on which giant onscreen models interact in near real time with crowds of shoppers on the streets below. Just last week the agency unveiled a new concept, also in Times Square, for 77kids in which in-store kids shopping with their moms or friends can upload their face into a specially-produced rock video and watch it play on giant billboards outside the store. The firm won a Gold EFFIE for their work to promote the pleasures of recreational boating for Discover Boating, part of the National Marine Manufacturers’ Association. Work included a highly efficient media spend and a social platform game in which players experienced all kinds of boating activities. Together the strategy and creative execution dramatically increased boating sales inquiries without traditional media support.
“Plenty of agencies do digital work,” adds Marcus Fischer, CEO, space150. “We’re not here to help brands check the digital box on their marketing plan, we use digital to move the needle for their business. That’s entirely different.”
See the full list of winning agencies at AdAge.com.