space150 names Lori Yeager Vice President
Lori Yeager has been named space150’s first Vice President, overseeing our Account Services, Strategy & Insights, and Media departments to ensure we continue to offer our clients a holistic, integrated approach to solving their business problems.
“In the conversation economy, agencies need to be equipped to facilitate a dialogue,” says Billy Jurewicz, CEO of space150. “Because of her talent, background, and experience, we are looking to Lori to direct space150’s thought leadership in creating conversations between brands and consumers.”
Lori’s leadership will further strengthen our strategic offering as we leverage our Digital DNA to enhance, integrate, and support our clients’ marketing efforts.
“Our multimedia approach allows for more meaningful interactions. We use different media to provoke different kinds of conversations,” says Lori. “It’s exciting—there are more ways and more reasons than ever to talk to consumers.”
Previously, as Director of space150’s Strategy & Insight group, Lori provided strategically oriented research, insights, and actionable recommendations to our clients. She also led the new business development team, responsible for the recent string of new client partnerships that included Andersen Windows, Dairy Queen, and Schwan’s.
A fourteen-year marketing veteran, Lori’s strategic planning skills have contributed to the success of an array of clients including Burger King, Microsoft, Polaroid, Coca-Cola, and Xbox.