space150 & Roxy Make Giant Splash with Blue Crush 2 in Times Square
Dramatic Digital Content Captivates Times Square Crowds Ahead of Blue Crush 2 Launch
MINNEAPOLIS, May 23, 2011 – space150, the digital agency fast becoming known as the go-to firm for crowd-stopping creative in Times Square, this week unveils dynamic new digital work for Roxy and the DVD launch of the movie Blue Crush 2.
Playing across the Quiksilver digital storefront, more than 10 feet high and on one of the busiest commercial corners in the world, the fast moving, action-focused Blue Crush 2 content uses a custom LED display built by New York City based D3. The screen includes more than 120 separate surfaces and at three different resolutions. It can be seen from north, east and west by thousands of Times Square shoppers every day.
“space150 thinks and moves quickly,” says Bradley Sell, president, Quiksilver Retail. “They’re a perfect digital partner and with this work they really showcase what this movie, our brand and our customers are all about: energy, passion and excitement.”
Early discussions between Quiksilver and space150 are also underway to look at potential interactive functionality for future display content, which will enable Quiksilver consumers and members of the public to interact with the storefront screens and manipulate the content in real time.
“As global brands, Quiksilver and Roxy do exciting things that just demand attention” says Billy Jurewicz, CEO and founder, space150. “We set about making sure that the thousands of people crossing paths with the brand in Times Square really get involved with that sense of energy whether they’re stepping inside the store, watching from outside or viewing Blue Crush 2 at home on the couch.”
space150 partnered with digital display company D3 who built the Quiksilver store display system which requires more than 1.3 million diodes and more than two miles of cables and data wiring – enough to circle Rockefeller Ice Rink 30 times
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About Quiksilver, Inc. Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle driven from a board-riding heritage. Quiksilver’s authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver’s products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide authentic retail experience for customers.
About space150 (www.space150.com)
Founded in 2000 by digital visionary Billy Jurewicz, space150 continues to stay at the forefront of every major and nuanced change in the digital communications space. From the early days of designing stellar, design-led websites for clients to today’s fully integrated blend of creative art and in-house technological product development, space150 now works closely with category leaders in everything from fashion and retail to finance. The firm employs 125 staff across all creative, account-management, design and development functions and has offices in New York, Minneapolis and Los Angeles.