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space150 Spearheads New Approach to Sports Franchise Marketing

Published

Minneapolis, MN — February 3, 2004 — Digital marketing agency space150 and the Minnesota Timberwolves today will launch the much-anticipated upgrade of www.timberwolves.com. Launch time is estimated at 5:00 pm central time preceding tonight’s Timberwolves game versus the Orlando Magic at the Target Center.

A first for American official team websites, www.timberwolves.com was designed to create new opportunities for revenue generation through an innovative central “marquee” that showcases key Timberwolves sponsors. The marquee, a unique flash-based multimedia player, dominates the site’s home page and main sections. Through this player, fans will experience exclusive Minnesota Timberwolves content such as extended game highlights and player action shots.

In order to guarantee sponsorship revenue generation, as well as optimized sponsor results, the space150 and Timberwolves team took a distinctively different approach. Instead of treating sponsors as “value adds” to an already existing site, the new Timberwolves.com was designed with sponsor involvement at its core, ensuring they were as much a part of the entertainment experience as the action itself.

Using a technique common in the video gaming industry, space150 integrated animated sponsorship messaging into every main section’s Flash player just before the dynamic team footage appears for fans.

“By combining the energy of sponsors’ brand equity along with the passion and excitement of the Timberwolves, the overall online experience is made more compelling and valuable for fans and sponsors alike,” said William Jurewicz, space150 CEO and Creative Director.

Success has already been achieved — even before launch. New sponsorship deals including a major campaign by credit-scoring solution myFico — have already returned 200% of the Minnesota Timberwolves’ investment.