space150 Taps Ad Agency Veteran as New VP of Account Planning
Marcus Fischer to oversee the creative agency’s connection with consumers.
MINNEAPOLIS and NEW YORK, July 29 — space150, an independent digital creative agency based in Minneapolis with offices in New York and Los Angeles, today announced the appointment of Marcus Fischer to the position of vice president of account planning. Having worked in account planning for over a decade, Fischer will lead space150’s department as it continues to emphasize the bind between brands and the public. His responsibilities will range from the development of key brand strategies leveraging the company’s consumer expertise to the formulation of new quantitative and qualitative market analysis.
“As an agency, space150 has always stressed the importance of a brand’s evolution,” said William Jurewicz, CEO and creative director of space150. “By hiring Marcus, space150 has continued its own evolution. Marcus’s impressive agency background and proven results with blue chip clients will, without question, enhance our ability to influence people’s brand attitudes and perceptions.”
Fischer joins space150 from Carmichael Lynch, where he spent four years as the group planning director. Working with clients like Porsche and Subaru, Fischer was responsible for analyzing internal data, studying relevant social trends and then extrapolating that information into strategies that delivered meaningful messages to consumers. Prior agency experience includes three years at Fallon as a member of the account planning team for BMW and Starbucks.
“The ongoing shift to digital media has created an innovation rich landscape where the fundamental concepts behind building a brand remain constant,” said Fischer. “It is imperative to recognize that consumers deserve an experience from a brand, not just a transaction message geared to a single sale. I’m looking forward to helping space150 build the relationship between brand and consumer.”
In addition to his account planning experience, Fischer will also bring finely honed entrepreneurial instincts to space150. Between his time at Fallon and Carmichael Lynch, Fischer was the founding partner of One for All, an ad agency that he guided to $15m in billings in just three years with project work and retainers from a client list that included Best Buy and Target.