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space150 to Develop the Official Website for Upcoming Motion Picture


Minneapolis, MN — Digital marketing agency space150 today announced its relationship with Labrador Pictures, a start-up movie production company based in Santa Barbara, CA. space150 will design and develop the Labrador Pictures corporate identity system as well as design and develop the official website for the upcoming Labrador film production Dave Barry’s Complete Guide to Guys.

Throughout the film’s production and release, currently scheduled for fall of 2004, will provide exclusive fan access to interactive surveys, streamed video outtakes, movie storylines and actor biographies.

“The interactive nature of the Web makes this a perfect medium for Dave Barry fans to experience the movie’s humor and personality first hand,” said William J. Jurewicz, space150’s CEO and creative director. “Additional site functionality will encourage data collection, sponsorship opportunities and merchandise sales to increase Labrador film’s Digital Income.”

Digital Income, defined as previously unrealized revenue streams generated through digital solutions, will be generated through the creation of integrated site sponsorship opportunities and the implementation of a central e-commerce system. A planned space150-driven email marketing campaign will further help build the movie’s online fan database and revenue-generating capabilities.

Dave Barry has been pronounced “the funniest man in America” by The New York Times. He has written over 24 books and in 1988 and won the Pulitzer Prize for commentary.

Dave Barry’s Complete Guide to Guys was adapted by screenwriter Jeff Arch, whose film credits include 1993’s Sleepless in Seattle. The movie is scheduled for release in the fall of 2004. Site launch is scheduled for February, 2004.