The Deeqs on DMNews
Unite the Deeqs was recently profiled in DMNews. space150 launched the online game as part of its campaign for Dairy Queen, which is targeted toward ages 8-12. The Deeqs campaign also encompasses a diverse offline experience, drawing upon in-store elements such as kids’ meal bags, posters, table tents, and trading cards. space150’s Kelly Thompson, Associate Director of Strategy and Insights, and John Grudnowski, VP of Modern Media, were both interviewed for the article.
Read more in DQ launches tween site.