To Beat the Bandwidth
Starting today, you’ll be able to watch all of CBS’s March Madness games online, free of charge, on Joost. Joost has a warm welcome for all visitors to their March Madness site, but that sentiment is immediately tempered by a red “WARNING” message: “This is a test of our live P2P streaming service. It’s a pretty complex technology, and we fully expect things to go wrong.”
CBSsports.com will also stream the games for free, but places a limit on the number of viewers. Joost, on the other hand, intends to use peer-to-peer technology to deliver all the action to an unlimited number – potentially millions – of internet viewers.