Minneapolis – Target is again helping prepare shoppers for the biggest shopping day of the year—the day after Thanksgiving, and the start of Target’s 2-Day Sale. The retailer turned to digital marketing agency space150 to build a dedicated sitelet www.target.com/2daysale where customers can sign up for a wake-up call and, new this year, tuck-in service. An advertising campaign by Mother supports the effort.
To be sure shoppers are well rested, they can sign up to have country music star Brad Paisley sing them a bedtime lullaby, or listen to a boring guy, a harp player, grandma or sheep. And the star-studded wake-up callers this year include supermodel Carolyn Murphy, Kermit the Frog, biker Hoss, a cheerleader or Mariachi band.
Along with signing up for your call you can watch and send several comical films with the stars of the site. The animated site was created as a hybrid flash and HTML site to create the most effective and functional application for users.
Hurry and sign up. When the sale is over, so is the sitelet: