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Yeager, Grudnowski Interviewed by DMNews

Published

Lori Yeager, space150’s Vice President and John Grudnowski, our Director of Modern Media, were both interviewed by DMNews for their thoughts on this year’s Super Bowl advertisements. Both noted how viewers now expect online content to follow up TV spots—even when commercials did not include a web address.

DMNews reports on news and trends in the direct, interactive, and database marketing fields.

Read Ellen Keohane’s article, Super Bowl advertisers score a mixed bag.