The Future Waits For No One.

Join us in the optimal website experience. Upgrade your browser now and enjoy the full spectrum has to offer.

  • Internet Explorer 9
  • Mozilla Firefox
  • Google Chrome
  • Apple Safari

Forever 21

Times Square Digital Billboard

Services: Outdoor, Production, Brand Development

The affordable fashion brand opened its flagship store in Times Square and needed a billboard that would engage consumers for longer than the conventional six seconds. The digital billboard featured models interacting with the Times Square crowd using innovative computer vision technology. The models snap pictures of people on the street, pick them up, kiss them, put them in their bags, and more. The interactions change constantly, just like Forever 21’s inventory and brand promise. We further developed the customer engagements with “love tweets,“ a live feed featuring fans’ tweets that mentioned both the brand name and the word love. We then continued the star treatment with thermo-imaging cameras in the store entryway to trigger “paparazzi” flashbulbs as customers entered the store. The revolutionary technology became a spectacle and a trendsetter for billboards everywhere.

  • One Show Interactive – Silver
  • 10-minute average view time
  • 3,000+ tweets
  • 91,932 Facebook interactions
  • 470,000 in-links (reposts)
  • 364,000 daily visitors
  • 960 blog postings