Times Square billboards are becoming increasingly complex. Quiksilver came to us with the ultimate challenge: a billboard revamp that included 120 separate display surfaces on three different resolutions. We orchestrated content across the multiple screens, including a synchronized waterfall effect from screen to screen. For passing consumers, this fast-motion brand experience showcases the surf, snow, and board lifestyles that Quiksilver and Roxy brands celebrate through their products, athletes, and partnerships. For the overall market, this billboard is now one of the most intricate content configurations of any LED display.